Welcome to the Boneyard
Dark Harbingers, Wicked Presages, Bad Omens — time to dig a grave for them.
We’re here to celebrate mental health, push back on harmful thinking, and build a kinder inner world.
Why a Rhino?
Our logo features a Rhino for a reason that goes deeper than aesthetics or trend. It’s a symbol rooted in a moment of unexpected inspiration — a running gag from the 1980 movie The Gods Must Be Crazy, where a well‑meaning rhino becomes the “self‑appointed” fire‑prevention officer. Every time a fire sparks, that massive creature charges in, determined, focused, and absolutely committed to putting it out. It’s funny, but it’s also unforgettable.
We adopted the Rhino because that spirit mirrors who we are.
The Rhino doesn’t wait for permission.
It doesn’t hesitate.
It sees danger, steps in, and handles it — head‑on.
For us, the Rhino represents first responders, protectors, and anyone who shows up when things get tough. It embodies resilience, responsibility, and the courage to act even when the job is messy, chaotic, or misunderstood. That’s the energy we bring into our work, our advocacy, and our brand.
Our Rhino stands for:
- Unshakable duty — showing up when it matters.
- Strength with purpose — not aggression, but protection.
- Humor and humanity — because even serious missions deserve heart.
- Action over ego — doing the right thing simply because it needs to be done.
In our world, the Rhino isn’t just a logo.
It’s a reminder of why we exist, who we serve, and how we move — forward, boldly, and always with intention.
We're more than just Mental Health shirts
In addition to the logoed apparel available in our Etsy shop,
badomenboneyardstore.etsy.com
we also offer custom logo design for businesses, personal projects, events, and anything fun or creative you want brought to life.
Our pricing is competitive and handled on a per‑project basis. Since design isn’t our primary gig, we only take on a limited number of projects at a time—ensuring each one gets the attention it deserves.
Mental Health Matters
Good mental health is one of the strongest foundations a person can build — it shapes how you think, how you cope, how you connect with others, and how you show up in your own life. When your mind is supported, everything else becomes more manageable: stress feels less overwhelming, relationships feel more meaningful, and daily challenges stop feeling like battles you have to fight alone. Investing in your mental wellbeing isn’t a luxury; it’s a core part of staying resilient, creative, and grounded.
If you or someone you love is struggling
Talk to a real person right away. A friend, family member, partner, or anyone you trust. Human connection is one of the strongest stabilizers.
Reach out to a mental health professional if you have one — therapist, counselor, psychiatrist.
Use local crisis services in your area. Every region has its own set of resources, and they’re designed to respond quickly.
If someone is in danger, immediately contact 911 or emergency services so trained responders can help.
In A World Where You Can Be Anything, Be Kind
The world is facing a profound mental health crisis, and too many people are carrying their battles alone. Bad Omen Boneyard exists to challenge that silence. Our work is built on the belief that awareness is not enough — we need community, conversation, and compassion. Every design, every drop, every message is a reminder that struggle is real, strength is shared, and no one should have to fight in the dark.
Normalize reaching out to your friends to check on them. Normalize talking about mental health. Normalize talking about loss and the heavy things people carry alone.
